Product Design Styles
Aziz Gossili
Reprinted from: Honar Nameh, University of Art, Tehran, No. 18, Spring 2004 (A brief of the article)


Many factors influence the form of industrial products, whether produced in batch or mass production. These factors include the technology of production, economic and investment potential in production, people's standard of living and the lifestyle of end users, society's attitudes and values, and the legal and political policies.

In the second half of the twentieth century, artistic movements and styles also influenced the processes and the final form of products. National attitudes and cultures also pay a role in the product's final form.

Towards the end of twentieth century, the trend was toward batch production, based on individual customer's aims. This trend will continue in the new century, based on advanced production technology, the information revolution and multinational products.